WORKSHOP ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) FOR SERVICE EXCELLENCE
April 19-20, 2017 | 8.30am – 5.00pm
JOIN US AT
Perdana Leadership Foundation, Putrajaya
WHY IS CRM IMPORTANT TO LIBRARIES?
A customer-centric approach via incorporating business CRM strategies to manage libraries and resource centres will help librarians to :
- Increase usage of resources and encourage repeat users
- Improve loyalty and create “evangelists” among users
- Better understand their user base, and anticipate present and future demand
- Reduce wastage through better selection of materials and improved capacity utilisation
- Provide higher value service to users, and ensure relevance
THIS WORKSHOP IS ESPECIALLY RELEVANT TO :
Librarians/ Information Professionals, Knowledge Management Specialists, Executives & Managers of Corporate Resource Centres, Lecturers & Students :
Fees:
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Each Participant Will Receive:
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